Hi there, Hope you all are doing good. Few days back I wrote this article on my linkedIn profile and thought I should share my thoughts via my blog too, to engage with you all.
I had this observation few days back about Canva that if you want to make your product or service have a long-lasting effect, all you need is to make the impression and user experience to be the best. Here are few takeaways that I observed from while using Canva.
Provide your service or give away your product with as much offers as you can
Provide your service or give away your product with as much offers as you can. Make it free, use heavy offers. The only thing to keep in mind is while applying this strategy you shouldn’t compromise on quality at any cost that you’ve to bear. Once people start using your product or service, they’ll gradually become habitual and start using it more often than not.
Conduct research and analysis of your strategy
When you’ll do your research and analysis, and the statistics shows a good picture of engagements and higher sessions, you can think of offering more, this time with a price tag but at a lower side. Since your users are addicted to and already started loving your product or service, they’ll welcome your additional features and will also be ready to pay for it.
Build trust among your users
All this will bring a positive and good audience engagement to your product or service because you’ve built your trust among the users with the rich user experience, delivering more than they would’ve expect. When your audience gain visible results and the traction are good with your offerings, you’ll start making your product or service lovable to the user.
Canva has been doing things in similar lines. They’re offering wonderful user experience in the simplest way possible, when it comes to graphics designing with its various ready templates and charge a minimal for some advanced features. With Canva doing this amazing, it can be among the best case-studies to consider about the penetration strategy.
Canva is a free website for creating graphics for social media posts, blogs, infographics, etc. They provide a variety of ready-to-go templates, illustrations, icons, tiles, etc. that can be used with an ease for creating a stellar image for your business or personal updates.